Best Western - Email

Nibble Media produced and distributed a highly effective and personalised email marketing campaign for to help form relationships with customers and also drive sales up at Leaf Hotels Group through the promotion of discounts, deals and various updates.

Here is how our team worked their magic...

• We planned a campaign that would achieve the client's goals of increasing engagement and conversation rates, as well as building trust and consistency among their customers.

•  We produced eye-catching email newsletters that included visually appealing images and custom graphics that stayed consistent throughout to increase brand recognition.

• We took control of all the copy in the emails and carefully crafted each one to appear personal to the customer and also attract the attention of those scrolling through their unread messages.

• We utilised the audience's demographics, geographical location, interests etc to deliver unique emails and get the right message to the right people at the right time.

• Well included call to actions, catchy subject lines and more to catch the reader's attention and send them straight to the client's website. A large 'Book Online' button is likely to be the first thing someone sees when they click on an email.

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