Our team of talented web designers delivered a fresh, stylish new website for voco The Clifton Folkestone.
Designed and built to IHG’s brand specifications, the site stays true to the voco brand while offering a smooth, user-friendly experience for guests looking to book, browse, and explore everything the hotel has to offer.
What we delivered for voco The Clifton Folkestone
- Strategic planning: We mapped out the website’s structure and layout through wireframes and sketches, ensuring we could turn our client’s vision into a clear, user-focused design that aligns with IHG’s brand standards.
- On-brand visual design: Using design tools, we created a cohesive visual identity for the site — from the colour palette and typography to iconography and UI elements — all tailored to the voco brand and IHG guidelines.
- Web development in Webflow: The entire hotel website was built using Webflow — a powerful, flexible CMS — allowing us to develop a fast, mobile-friendly and easy-to-update site that reflects voco’s modern style and the building’s historic charm.
- SEO-optimised content creation: Our team produced all on-site copy, carefully tailored for each page to match the hotel’s tone of voice, while also boosting organic search visibility through strategic keyword use and SEO best practices.
- Photography and videography: We captured high-quality imagery and video content that showcases the hotel’s interiors and surrounding seaside views, helping potential guests picture their stay at voco The Clifton Folkestone.
- User testing and QA: We rigorously tested the site’s usability, speed and performance to ensure a seamless experience across all devices and browsers.
- Ongoing support: Beyond launch, we continue to provide website maintenance, updates and support — making sure the site remains fresh, functional and secure.
